December 8, 2018

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Thinking of switching to Active Campaign? You should!

“Fantastic Email Marketing Solution for Small Business Owners”


What do you like best?

I love the potential for customization of my lists, automations, and tagging systems using ActiveCampaign. After the initial learning curve, the system does exactly what it says on the box and allows you to create complex automations and systems of lists and tags in order to customize your marketing to each niche you hit with your business.

Recommendations to others considering the product

I would recommend ActiveCampaign to people who need a solid email marketing solution that has a lot of functionality for customization at a fair price. It’s not the most beginner-friendly program that I came across, but I’ve never been disappointed with it and have no plans to move to a different system.

What business problems are you solving with the product? What benefits have you realized?

I got ActiveCampaign because my previous mailing solution wasn’t cutting it for the level of automations and customization I needed for my lists. I’m a fiction author of several genres and needed to be able to create lists and automations for individual books, genres, and other segments of my audience and have it work smoothly without my own micromanagement of the lists. ActiveCampaign has more than covered everything that I’ve needed it for!